Great insight by Gordon Borrell about what he witnessed at a 7-11 store. love his insight on this. There is always some angle that make you say “aha”

I was in a 7-Eleven last week and watched a middle-aged woman in a sweat suit pay $1.50 for the Sunday newspaper, then walk outside and dump half of it in the trashcan. Care to guess what part she dumped?

Like 37% of newspaper readers (according to Scarborough Research), she’s interested in the advertising. Her $1.50 was likely to have bought her at least $5 in coupons that she’ll redeem at the grocery store, Rite Aid or Wal-Mart. Smart purchase.

While most of the newspaper industry frets over giving away its precious news content, its most vulnerable franchise is produced by the advertising department. Newspapers should thank their lucky stars that the woman in the sweat suit did what she did. She could have stayed at home and gone to SalesCircular.com or one of the many other sites that would have given her the same thing. If she were in Long Island, she might get her coupons from www.yourli.com, an incredibly useful and popular site run by a group of radio stations. If she were in Bakersfield, Calif., she might go to www.shopkern.com, a shopping and coupon site run by KERO-TV.

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Categorized as Business