People are talking inside of social networks. Whether you are a brand, band, actor, author, athlete, television show or Film, discussions are taking place both good and bad. The community is in control, defining your direction, looking for your voice in their world. Social Networks are becoming the new breeding ground for brand loyalty.
It’s all about Community.
Each social network creates super connected bonds that empower
opinion. Influencers have never before had a medium to tip the scales both positively and negatively so quickly. Consumers now have an audience and can move those opinions into both online and real world recommendations.
Social Networks are here to stay and grow.
Organic search, paid search and banner advertising are becoming less and less effective. Click fraud is growing and Consumers are bombarded with messages they essentially “tune out.” Social Media is where people discuss and share similar ideas and interest. They discuss and define their lives, products, services and culture. Brands are increasingly becoming a culture online.
Transparency is now expected.
Social Networks allow people to share personal information with each other. This is called Transparency. People create strong bonds and develop “Trusted Source Relationships” within these networks. Businesses and Corporations wishing to tap into these relationships are expected to share and contribute in the same way. Marketing inside these networks require communication and transparency to develop and expand market share.
The Full Spectrum is Radical Transformation.
Information exchanges across many Social Media Platforms simultaneously. Success is now measured by engagement in conversations through many communication portals. Blogs, Wikis, Facebook, MySpace, YouTube, Twitter and others all contribute to the overall impact and message you are trying to convey. Keeping a consistent message on each platform is critical for growth and sales.
24/7 x 365 days. Online. All the time.
Similar to VCR’s Tivo, and Video on Demand, Time Shifting has happened to advertising and marketing inside of Social Networks. Information is found, posted, and discussed instantly, interpreted differently, indexed by search engines indefinitely. There are no rules, no boundaries. Your audience is the message.
The 80/20 Rules.
if 80% of your money is made from 20% of your customers then Social Media allows a company to attract, find and cultivate those 20% and have a direct relationship with them. Social Media Marketing also allows you to quickly expand market share, test product ideas and conduct valuable polls and surveys with consumers that not only care about your offering but want to be a part of your development and growth.
Measurable Results.
Social Media is all about measuring. Conversations, friend requests, comments, links, views, polls… the information is massive. The data is invaluable. Each social network provides quantifiable data for effectively launching or managing marketing campaign.
“...Skate to where the puck is going to be,
not where it has been. ”
-Wayne Gretzky, Hockey Player- The Great One.
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